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Davega Stores was a consumer durables,〔 appliance,〔 sporting goods, and apparel chain which operated 27 stores in the metropolitan New York City area in 1954. The business was founded by I. Davega in 1879 at Third Avenue and 34th Street. H. M. Stein was the company's president in the mid-1950s. Its vice-president was Abram Davega, son of I. Davega.〔''Photo Standalone 2-No Title'', New York Times, May 27, 1954, pg. 5.〕 The firm was a division of the Atlas Stores Corporation.〔''New Davega Store'', Wall Street Journal, April 23, 1932, pg. 12.〕 Among the products sold by the retailer were televisions, radios,〔''Inquiry's TV Rating Is Behind Kefauver's'', New York Times, April 23, 1954, pg. 1.〕 and baseball board games.〔 The Kolster Radio Corporation signed an agreement with Davega Stores in late 1928, representing a significant addition to the retail outlets of the radio merchandise dealer.〔''Kolster'', Wall Street Journal, November 26, 1928, pg. 12.〕 ==Business history== Davega Stores' 14th location opened at 166-170 Jamaica Avenue in Jamaica, Queens, in November 1928.〔''New Davega Store'', Wall Street Journal, November 14, 1928, pg. 13.〕 Their 27th store opened at 924 Flatbush Avenue, Brooklyn, in April 1932.〔 In June 1953 the business announced a sharp increase in profit over the previous year which ended on March 31, 1952. Net income came to $118, 998, amounting to .24 per common share. The firm's inventory increased by $143,000 over the previous year, with an inventory totaling $4,389,000.〔''Rise In Net Shown By Davega Stores'', New York Times, June 22, 1953, pg. 26.〕 On December 16, 1953 Davega Stores' directors took no action on a common dividend, which had been 0.15, paid semiannually to shareholders. A regular quarterly dividend of .25 on 5 per cent preferred stock was declared, payable on January 2, 1954.〔''Other Dividend News'', New York Times, December 17, 1953, pg. 63.〕 In May 1954 the firm was generating $25,000,000 in annual revenue.〔 In April 1954, Davega Stores employed large newspaper space and window displays in marketing Line Drive, a baseball game manufactured by Lord & Freber of Los Angeles, California. The product tested players team-managing ability and playing style.〔''Advertising and Marketing News'', New York Times, April 8, 1954, pg. 48.〕 The corporation opened a new store at 152 West 42nd Street, in the Times Square area, on November 6, 1954.〔''Financial And Business Sidelights Of The Day'', November 5, 1954, pg. 31.〕 On opening day the store offered bargains like a $20 table radio for .98 and reconditioned television receivers for $7.95. It remained open all night the first day of business and until twelve midnight the following day.〔''Financial And Business Sidelights Of The Day'', New York Times, November 6, 1954, pg. 25.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Davega Stores」の詳細全文を読む スポンサード リンク
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